Dr Prabhat K. Dwivedi is Associate Professor with around 13 years of Experience in teaching management graduates and around 7 years of corporate experience in the areas of Entrepreneurship, Marketing, Brand & Market Development etc. He has been an approved resource person of MSME Development Institute (GoI) for EDPs/ MDPs/ management workshops etc. He has successfully conducted more than 30 EDPs/ MDPs/ FDPs, corporate sales training sessions, managerial and academic workshops in India. He has participated (as researcher and key-note speaker) in various international and national conferences/seminars/webinars in India and abroad. He delivered expert talks in many institutes of repute in India and abroad. In August, 2019, he delivered several expert talks in IOWA State University, USA. He is recipient of two ‘Best Research Paper’ Awards, one in Chicago (USA) in 2019 and another in Seol (South Korea) in 2017. He also received three gold medals and two silver medals from IITs (MHRD) during 2018-2020. He is reviewer of several top international/ national journals and also a member of Editorial Boards of several journals. Currently, he is guiding several Ph.D. scholars. He has published more than 40 research papers in reputed international/ national journals/ proceedings and a few case studies. He has also published a book in 2013. His current area of research and writing is sales force competence, BoP marketing, sustainable development, value co-creation, etc.