ACADEMIC & PROFESSIONAL PROFILE ACADEMIC QUALIFICATIONS: UGC-NET (Management), MBA (HR & FINANCE), M.A.(Economics), B.Ed, B.Sc. (Mathematics) AREA(S) OF SPECIALISATION: Human Resource Management, Finance and Economics RESEARCH INTERESTS: Green HRM, Sustainability, Digital Transformation and H R Analytics, Economics Growth and Environmental sustainability , Consumer Behaviour. TEACHING AREAS: Managerial Economics, Human Resource Management, Financial management, Operation management, Business Mathematics RESEARCH & ACADEMIC CONTRIBUTIONS

Research Publications	15+
Scopus / WoS Indexed Publications / ABDC Category	1 / 1 / 3
Books / Book Chapters	1 / 1
Attended workshops/Conferences/FDP	10+ National and International
Conference Presentations	2
Patent Published	1

SELECTED ACADEMIC HIGHLIGHTS

• Research Paper on “An Empirical Analysis of the Impact of Digital Marketing on Customer Engagement and Brand Loyalty in the Indian Market” Journal name: Advances in Consumer Research ISSN: 0098-9258, Issue 2: 1308-1314
• Patent published: AI. Based Device for Online Education, Design no. 483367-001

ACADEMIC & ADMINISTRATIVE RESPONSIBILITIES

• Class Coordinator
• Member of the Digi-Shakti Committee
• Member of the Standard Operating Procedure (SOP) Team for Student Attendance Compilation at the departmental level

PROFESSIONAL AFFILIATIONS Associate Member of National Institute of Personnel Management (U.P. Chapter) CONNECT Official/Provided Email: nehasrivastava@csjmu.ac.in