ACADEMIC QUALIFICATIONS D.Phil. MBA| Other relevant qualifications | UGC-NET AREA(S) OF SPECIALISATION IT & Systems Management, E-commerce, Business Analytics, Digital Marketing RESEARCH INTERESTS Management Information Systems, E-Business, E-governance, Digital Marketing, Supply Chain Management, Artificial Intelligence TEACHING AREAS Computer Application for Business, E-Commerce, MIS, Business Data Analytics, Business Research Methods RESEARCH & ACADEMIC CONTRIBUTIONS

Research Publications	33
Scopus/WoS Indexed Publications	06
Books	05
Books Chapters	12
Research Projects	01
Conference Presentations	27
Ph.D. Scholars Supervised	08

SELECTED ACADEMIC HIGHLIGHTS • “Identifying Determinants of Social Media Influence on Purchase Decisions: A Factor Analytical Study of Rural Consumers in Selected Districts of Uttar Pradesh” is published in “International Review of Management and Marketing (IRMM)”, a peer-reviewed Academic journal, Vol-16(2), 2025, pp-111 to 119 • “To Explore Socio-Economic Factors related to the Indian Knowledge System in startup universe” funded by Dept of Higher Education, Govt of Uttar Pradesh: 242000/- ACADEMIC & ADMINISTRATIVE RESPONSIBILITIES Dean-Administration, Member-Executive Council, Member-Academic Council, Dean Student Welfare (2023-2025), Registrar HBTU, Kanpur (2019-2022), Proctor (2013-2019)  PROFESSIONAL AFFILIATIONS Computer Society of India-Life Member, Internet Society, USA-Global Member CONNECT Official/Provided Email: nks@csjmu.ac.in