AREA(S) OF SPECIALISATION: Marketing Management, International Business, Business Ethics. RESEARCH INTERESTS: 1- Consumer Behaviour. 2- Marketers Promotional Strategies. 3- Ethical Concern in Business. TEACHING AREAS: Marketing Mgt., Business Policies, Strategies Mgt., International Business, Ethics in Business. RESEARCH & ACADEMIC CONTRIBUTIONS

Research Publications	38
Scopus/WoS Indexed Publications	04/01
Books / Book Chapters	04 / 23
Research Projects	02
Conference Presentations	24
Ph.D. Scholars Supervised / Awarded	06 / 01

SELECTED ACADEMIC HIGHLIGHTS

• “Exploring the role of Behavioral intention and Trust in Technology Adoption” JRSS DOI- 10.13052/JRSS0974-8024.1826
• UPHEC Funded Project 2022 Rs- 265000/-

ACADEMIC & ADMINISTRATIVE RESPONSIBILITIES Programme Coordinator NSS ATAL UNIT 2022. PROFESSIONAL AFFILIATIONS Member Editorial Board in Research Journal SRF Foundation Kanpur CONNECT Official/Provided Email: mriduleshsingh@csjmu.ac.in