ACADEMIC QUALIFICATIONS: Ph.D. in Management, UGC-NET, MBA (International Business), B.E. (Mechanical Engineering) AREA(S) OF SPECIALISATION: Advertising, Marketing Management, International Business RESEARCH INTERESTS: Marketing Management, Advertising, Environment and Sustainability TEACHING AREAS: Advertising; Marketing Management, Research Methodology, Business Analytics, Business Statistics, Business Mathematics, Sales Management, Quantitative Techniques, Regression Modelling RESEARCH & ACADEMIC CONTRIBUTIONS

Research Publications (Scopus / WoS / Peer-Reviewed)	20+
Conference Presentations	15+
Research Projects	02
Patents	03
Book Chapters	05+
Books Published	01
Ph.D Scholar Supervised	04

SELECTED ACADEMIC HIGHLIGHTS Projects: 01 Centre of Excellence Under UP Higher Education Council, 01 C V Raman Under CSJMU Project Scheme ACADEMIC & ADMINISTRATIVE RESPONSIBILITIES

• Nodal Officer DigiShakti
• Associate Incharge Central Examination Committee
• Departmental Examination Committee Member
• Sports Coordinator
• Scholarship Coordinator
• Course Coordinator Master in Hospital Administration (MHA)

CONNECT Official/Provided Email: drsurendrakumar@csjmu.ac.in