ACADEMIC QUALIFICATIONS PhD, MBA, MA(Economics), UGC-NET AREA(S) OF SPECIALISATION  Marketing, Sales, Entrepreneurship RESEARCH INTERESTS  Marketing, B2B & B2C Sales, Family Businesses/ MSMEs, Sustainability, Value co-creation TEACHING AREAS  Management, Marketing, Sales, Design Thinking RESEARCH & ACADEMIC CONTRIBUTIONS

Research Publications	60+
Scopus/WoS Indexed Publications	07
Books / Book Chapters	15
Research Projects	02
Conference Presentations	45
Ph.D. Scholars Supervised / Awarded	02

SELECTED ACADEMIC HIGHLIGHTS • The research paper entitled ‘Artificial Intelligence-Generated Content Authenticity Perception Nexus in Marketing’ published in the ‘Journal of Marketing Theory and Practice’, Taylor & Francis Group, https://doi.org/10.1080/10696679.2026.2637644, (02 Mar 2026) [Scopus Q1, IF:5.3] • Project entitled “Empowering MSMEs in Kanpur: Digital Strategies for Marketing and Sales Transformation” funded by        Department of Higher Education, UP Govt. [Project Amount: Rs. 6,80,000, Sanctioned Amount for 1^st year: Rs.2,40,000] • ‘Best Research Paper’ Awards, one in Chicago (USA) in 2019 and another in Seol (South Korea) in 2017 ACADEMIC & ADMINISTRATIVE RESPONSIBILITIES In-charge, Campus Examinations, CSJM University; Coordinator, Research & Development, SBM; Former Associate Director-IRAC Cell; Founder-IRAC Cell, Former Incharge, CSJMU Placement Cell, etc. PROFESSIONAL AFFILIATIONS All India Management Association, New Delhi CONNECT Official/Provided Email: drprabhatkdwivedi@csjmu.ac.in