ACADEMIC QUALIFICATIONS  MBA (Marketing), BHU; Ph.D. (CSJMU); PG Certificate in Export Marketing; UGC-NET AREA(S) OF SPECIALISATION  Marketing; Branding; International Business RESEARCH INTERESTS  Marketing; Learning Organizations; International Business TEACHING AREAS  Marketing Management RESEARCH & ACADEMIC CONTRIBUTIONS

Research Publications	9 listed
Conference Presentations	4 National; 2 International
Research Projects	1

SELECTED ACADEMIC HIGHLIGHTS • Selected publication: “What Shapes Users’ E-Learning with Influencers? An Exploration of Influential Attributes and Key Factors,” Journal of Information Systems Engineering & Management, 10(18s), 213-226 (Scopus). • Book chapter: “Leveraging Influencer Marketing in the Enterprise Metaverse: Redefining Connections and Driving Engagement” (Emerald; listed as forthcoming/Scopus-indexed in source). CONNECT Official/Provided Email: sudesh@csjmu.ac.in