ACADEMIC & PROFESSIONAL PROFILE ACADEMIC QUALIFICATIONS: Ph.D. MBA, UGC-NET-JRF AREA(S) OF SPECIALISATION: Marketing, Business Analytics, ESG RESEARCH INTERESTS: Consumer Behaviour, Green Marketing, HR Analytics, MSME’s TEACHING AREAS: Research Methodology, Marketing Management, Consumer Behaviour, Business Analytics RESEARCH & ACADEMIC CONTRIBUTIONS

Research Publications	10+
Scopus/WoS Indexed Publications	3
Books / Book Chapters	7
Research Projects	2
Conference Presentations	15+
Ph.D. Scholars Supervised / Awarded	5*

SELECTED ACADEMIC HIGHLIGHTS

• Retrospection of green investment intentions research landscape using bibliometric analysis
• Center of excellence: Access to Finance:MSME’s in UP

ACADEMIC & ADMINISTRATIVE RESPONSIBILITIES

• Assistant Director- IRAC
• Warden-Shivaji Hostel
• Asst. Admission Coordinator-SBM
• Associate Director – Placement Cell
• Assistant Dean- CSJM Innovation Foundation

CONNECT Email: drprashanttrivedi@csjmu.ac.in